Reisewelt

The Client:

The Reisewelt headquartered in Linz is among the biggest Austrian travel agencies operating 28 offices, two tour operating units (one for fully indipendent travellers and another one focusing on group travel) as well as one flight and business travel department. Sales added up to 79 million euro in 2017, and the Reisewelt’s market share was 37 % in Upper Austria. The Reisewelt is owned by the Raiffeisen Landesbank Oberösterreich. It has 140 employees.

The Project:

The 2016 crisis in Turkey led to heavy declines in sales and profits in the European tourist industry. The Austrian travel agencies have also been in difficulties because of the strong rivalry in the local market: In Austria there is one tour office per 3.200 inhabitants while one German office serves on average 7.900 persons. Additionally the online competition hurted. Last but not least a crisis of the airport of Linz diminuished charter flights by 36 % and scheduled flights by 25 % in 2017. A manager of the Management Factory assumed the position of CEO from February to October 2017 and accompanied the Reisewelt later on as a consultant until October 2018. Our main focus has been the return to profitability, the reorganization of the company and the implementation of a multi-channel approach to sales and distribution.

Highlights:

  • sustainable and lasting cost cutting
  • simplification of the organizational charts with flat hierarchies
  • reorganization of the company’s branch Network
  • reduction of the brands from four to one and increase of the brand awareness
  • bundling of the tour operating as well as the flight and business travel activities
  • promotion of an active sales approach and strengthening of offline-Distribution
  • relaunch of the internet activities and start with online-Sales
  • implementation of a new corporate strategy
  • return to profitability in 2018
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